The benefit is if you do not have the time, want to take the time to learn to make your own, or are an affiliate with tons of page adverts to get out there every day, then these page makers can be a boon.
Point and click to fill in the blanks on predetermined sized splash or Lead Capture Pages means your work is up and out there in 20 minutes or less.
The bad side is you do not learn anything about HTML or
CSS or how to work with colors or simple design changes
that can set your work apart from the many other offerings
from fellow users.
I’ve heard it said, advertising in TEs is a dog-eat-dog world
where getting there first counts more than what you bring
to the table.
ANYTHING worth doing is worth doing well. Even if that
means you are NOT first to hit the net.
- product features vs. benefits
- customer complaints
- customer product love
- target market for the product or service
Fast flash-in-the-pan pages tell all about why you love the
TE or what it offers. Good for you! Now go to the end of the
line. You forgot, who cares what you like? It is all about
the prospect. You almost lead the list of 1000 mistakes page
makers do every day and wonder why they get few sign ups.
Cross Browser Testing of Pages
How your page shows in the top four or five browsers your
market is viewing your page in is important. Check your
AWStats or tracker stats for top browsers.
First browser to check your work in? OPERA!
Why? Check for clean HTML. Opera is unforgiving.
I heard that! You use some cross browser checker that is
supposed to give you that answer. Prove it! Test their
results against Opera. Let us know what you find.
Orange and green should never be seen no matter what the
I LOVE Orange group says. Get over the pundits! It is NOT
about YOUR taste, it is for your prospect to decide.
One day I will do a complete set of articles on colors.
Suffice it to say, for right now, you need to pay attention
to how clear text shows in your fancy color scheme. You need
to know how hard it is for those prospects with sight issues
to squeeze out some form of statement you made in that
horrible screaming color run that almost finished their
Boring Pages Hurt Surfing ratios.
Both your stats and the company suffer severely from
pages that hurt, tire out or make surfing a hard chore
If you make surfers angry or uncomfortable having to deal
with your poor taste, then everyone loses. The company
and you for necessary traffic in particular. Who wants to
surf where the pages bore you?
Have a profitable week!
Your Editor …
Mentoring you with common sense
Marketing with Finesse
Mike Jeter – Telephone: 1-216-258-1474 (EST)
Fran Klasinski – Telephone: 1-613-394-0868 (EST)
George Culp – Telephone: 1-806-385-9108 (CST)
Sharon Ticknor – Telephone: 1-905-685-3013 (EST)
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