PUSH do NOT THROW!
The majority of snow shoveling requires a strong set of arms and back. Getting them without injury has to be relearned every winter. Forget the lesson and you can pay with a life time of pain.
Marketing Lessons from Snow Days
Effective marketing is much like snow removal. Timing is
The every- hour shoveler is like the addicted surfer.
Forever building credits with every click but no strategy
to save time and energy for what is important.
Structure in Marketing is important. Knowing your reasons
for doing the action, what the intended results should be,
is important. Sort of like the shoveler who gets it all
done, in place,and along comes the street plow and fills
him back in. When the plan has no workable goals, you tend
to throw your shovel down in disgust and walk away.
Strategy Saves the Day
Shovel your own snow to the end of the driveway and pile
it up there. You know when the plow comes by so let them
drop their snow somewhere else. Now it is time to remove
that last bit so you can get in and out.
Marketing is like that. You have a plan. You set your
goals, short and sweet and easy done so can move on. The
problem comes with not being able to see the future results.
The intent is fine but along comes the plow at the wrong
time and you feel like you are back at square one. Not so.
Time to adjust the goals. Small bites work best. They are
easily tested to make sure the results will happen. If
they do that is great.
You are ready for the next step. If they do not then it
is easier again to adjust the focused direction. Then test
Much like shoveling snow, your marketing testing is the
proof the work is done the first time and done right. Or
as Murphy’s Law would have it, with as little as possible
Whether your ‘snow’ is rain or hot weather, the message
is the same. Online or offline, the structure of your
actions along with the right strategies make all the
difference in your final results.
Mentoring you with common sense
Marketing with Finesse
Mike Jeter – Telephone: 1-216-258-1474 (EST)
Fran Klasinski – Telephone: 1-613-394-0868 (EST)
George Culp – Telephone: 1-806-385-9108 (CST)
Sharon Ticknor – Telephone: 1-905-685-3013 (EST)
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