Lead generation is and will always be, one of the hottest topics
online or off for that matter. From affiliate to Enterprise marketer, leads determine success. The need for driving more traffic to create more conversions and sales, says it shall be.
Where the 97 Per Cent Hang Out
Are you a member of FaceBook? I am, we –ViralHost, are. I
spent an hour or so drifting through the different marketing
groups where I bet I met a good deal of those who will never
make a living worth a lifestyle change online.
Their ads show me first, they are desperately driving for
sales going the affiliate route. Nothing wrong with that.
Many a dollar is made from sharp marketing affiliates.
However, those sharp marketers were not what I was finding.
At first it was what they were advertising that made me
think they would never make it. A bit more checking and
the problem rose to the surface. They throw ads out
there like a fisherman standing on shore with no idea
if he is casting to a dry hole. There is a time you
want to be that shoreline fisherman. Will tell you when
a bit later.
Finding a Responsive Fishing Hole
It’s exciting to continually haul in a load of healthy
sounding prospects. When your ad line brings in the
bites you know you are on to something great!
Making Responsive A Problem
Tons of programs out there will teach you how to bring
in new leads hopefully interested in your offers. However,
they stop there at the point of pure acquisition only.
All that work to lose the majority of possible strong
prospects because you only did the first half of Traffic
and Leads Generation.
Why? Because you did not think strategically, about
nurturing those new people with the intent of creating
You Need A Customer Relationship Management System
Getting ONE sign up is not exactly successful lead
generation nor is losing 99 out of every one hundred
for failing to implement a simple strategy that should
allow you to keep at least 56 of them.
Here is where some of the market is getting smarter.
They are encouraging you to take out some new
fangled auto-responder and play the pro game of
instant follow up. Is it enough? You decide.
Tactics, strategies and software are a good part of
the game but just knowing about them is not enough.
Before you can engage in and use any of the above,
you need to assess how you and your enterprise
(business or business association)currently acquire
and manage those leads.
You need to become a ..
- brand advocate for your referral program
- consistently produce content about it
- STOP sending same email to everyone
- LEARN something about potential prospects
- Qualify them in your advertising copy
- Investigate where they hang out.
- Use a data management system if only spreadsheet
This list will soon have you keeping the cream of your
lead generation growing and continually buying from you.
It is called following up with your new lead.
It is called giving them the same break you found you
needed to create effective lead generation.
It is called completing the lead generation cycle.
While the rest of the uneducated are out there slamming
the waters, you can now safely stand on the shore and
quietly haul in the catch they drove away.
Your editor …
Mentoring you with common sense
Marketing with Finesse
Mike Jeter – Telephone: 1-216-258-1474 (EST)
Fran Klasinski – Telephone: 1-613-394-0868 (EST)
George Culp – Telephone: 1-806-385-9108 (CST)
Sharon Ticknor – Telephone: 1-905-685-3013 (EST)
Contact Via Yahoo Instant Messenger:
Feel free to add your Admin Staff:
Fran – franniec41
George – gofermatch
Sharon – sharon.ticknor
Mike – mjeter45
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