Lessons Snow Daze Taught Me

FransBalconyImgParkJust another snow day in winter wonderlands. We are used to it.
Seasonal weather makes you hardy. BUT knowing it is winter does not save our backs from that one bad snow shovel throw.


The majority of snow shoveling requires a strong set of arms and back. Getting them without injury has to be relearned every winter. Forget the lesson and you can pay with a life time of pain.

Marketing Lessons from Snow Days

Effective marketing is much like snow removal. Timing is

The every- hour shoveler is like the addicted surfer.
Forever building credits with every click but no strategy
to save time and energy for what is important.

Structure in Marketing is important. Knowing your reasons
for doing the action, what the intended results should be,
is important. Sort of like the shoveler who gets it all
done, in place,and along comes the street plow and fills
him back in. When the plan has no workable goals, you tend
to throw your shovel down in disgust and walk away.

Strategy Saves the Day

Shovel your own snow to the end of the driveway and pile
it up there. You know when the plow comes by so let them
drop their snow somewhere else. Now it is time to remove
that last bit so you can get in and out.

Marketing is like that. You have a plan. You set your
goals, short and sweet and easy done so can move on. The
problem comes with not being able to see the future results.
The intent is fine but along comes the plow at the wrong
time and you feel like you are back at square one. Not so.

Time to adjust the goals. Small bites work best. They are
easily tested to make sure the results will happen. If
they do that is great.

You are ready for the next step. If they do not then it
is easier again to adjust the focused direction. Then test

Much like shoveling snow, your marketing testing is the
proof the work is done the first time and done right. Or
as Murphy’s Law would have it, with as little as possible
going wrong.

Whether your ‘snow’ is rain or hot weather, the message
is the same. Online or offline, the structure of your
actions along with the right strategies make all the
difference in your final results.

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2 thoughts on “Lessons Snow Daze Taught Me

  1. Avatarsharon ticknor

    Interesting analogy Fran. Especially because we experienced two feet of the duvet of winter.
    How did I handle it? According to my reasonable ability. A little at a time as I was able. Neighbors
    helped neighbors. Many hands made lighter work.
    Knowing yourself and your ability certainly helps choose the direction to take. A chunk of timed determination with helping hands turns bleak into heartwarming satisfaction.
    The snow will return one day and we will be here to move it again.

    Your igloo partner,

    1. Fran KlasinskiFran Klasinski Post author

      Nicely put Sharon. neighbors helping neighbors makes lighter work.
      Thus it can be for marketers as well who can learn and accept no man
      is an island, or rather no man with one shovel removes a two foot duvet
      as easily as two.



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