The Trouble With Rotators

ya think copy? cogs & Logs NewsThe main one is ONE faulty link and the whole shebang hits the skids.

Here’s the issue with rotators. Tons of ads will tell you that is the way to go. ONE rotator can hold from five to one hundred and five links in them.  When you promote these links to rotators in other
Traffic exchanges or safelists or viral mailers, you are king of the conversions and sales offers.

Are You?

  • How good are you at record keeping?
    How many programs are in each rotator?
    How many different places are they in now?

What does your check list tell you about times for link maintenance?
When was the last time you checked the links in each and every

Now you have the first reason why your rotators are seemingly
banned in a lot of places. NOT because they are rotators but
because they are plagued by broken links.

Now for the big one …

Suppose all your links are fine. You really stay on top of each
rotator and you never lose them.

How have your conversions improved?

What actions do you take to make sure every link in each rotator
actually rotates enough times per session to earn  conversions,
or sales or credits or what ever you are advertising?

You have rotator #1 with 15 links in it. Each one confirmed and
loads fine.   How many credits will you need to assign in order
for contents of the rotator to rotate five times to give you half
a chance to create a sale or conversion or commission?

Your prime place is in several programs with large memberships.
How does the rotation of their sites affect what you need to do?

When you have the answers to all of the above then you might be
able to make rotators work for you.

That is if you just use rotators.  If you can add them to viral
mailers then you have increased the headaches. But that is a whole
other story.

Checklists Can Save The Day
If you currently use a checklist to manage your daily marketing,
then make sure maintenance of rotator links is an at least once a
week action prioritized as the first action of the day.

It helps to have a team mate work with you. Give them the URL to
the rotator and have them click through it for you. If no broken
links, cannot be found or mysql errors pop up, you are a go for
another week.

Your Editor …
Fran Klasinski-warrior lady recommends Viralhost.comFran Klasinski-warriorlady
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2 thoughts on “The Trouble With Rotators

  1. Avatarsharon ticknor

    Tools made with good intentions are often misused. Rotators are
    no exception. I have seen where a rotator has been added to a traffic exchange
    and initially passed inspection. Then it becomes an issue as what is behind the link shows a page that is less than acceptable. It becomes a nightmare chore for a TE owner.

    1. Fran KlasinskiFran Klasinski Post author

      Another good reason to make darned sure what you publish first round is what you leave in that rotator. Make a change,, then it must past inspection again. Keep it mind, it is your reputation you may be playing with.


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