Well maybe not quite that bad. However, for some people the idea of selling is like undertaking a life sentence for a crime they did not commit.
Yet every day they will walk in to WalMart or Target or Costco
and pick up a great deal, rush home to tell their friends all
about it. That action, in its simplest form is selling.
While we are on the simplicity of this selling act, it is also
the way you write up a testimonial to a good program, product
You’ve Got the Power
From text ads, classifies, safelists, Traffic Exchange solos,
LCP and splash pages, each one is a sales page in itself. And
all sales pages are is words turned into profit.
Any form of sales convert conditional on one fact. They give
the right audience what they are looking for. Easier said than
You probably live in Facebook so what are you learning about
the ‘friends’ on your lists? You should maybe invest in the
cheese market to feed the consistent whine?
EVERY ‘whine‘ is a fear put into words. Every whine is something
they desperately need. Got the solution? Then get with the right
verbiage. Forget features and benefits. Most of you do not even
understand the difference. Let the owner sites do that selling
Now there is a new one huh? Everyone wants a better job, a
better lifestyle and they sure as heck will not turn their
nose up at more of the green stuff.
See why features and benefits just do not cut the need or
supply the solution? NOT in those words they don’t but the
words you will use in your ads just might.
How many times have you seen something like this?
“Together we will all learn and grow in our online journey.”
Suggests a lot of nice things, different to each person
who reads it from ‘TEAM I like team,’ or ‘finally I can
move ahead cause there is someone who wants to show me
how.’ Or ‘Oh boy, maybe time to earn from these programs?’
The purrfect scene is set, then they go and ruin the whole
shebang with a half-way apology.
“Yes, it does take a leap of faith, to reach out and start
working a program much less with a particular person.”
What they heck are they playing at? Sounds like they are
saying “yes it would take a leap of faith to work with me”
Now, you and I both know that is not what they meant to
say. Getting caught up in rhetoric creates the ‘fatal flaws.’
Eventually this can be you facing the same conundrum.
So let’s try a little exercise to see how a sponsor would
help this person.
How would you fix this last line to match the first line
and create a powerful converting statement?
Post your replies and I will award you 200 credits to
one of our TEs. Your choice. Sign name, TE and ID#
Your editor …
Mentoring you with common sense
Marketing with Finesse
Mike Jeter – Telephone: 1-216-258-1474 (EST)
Fran Klasinski – Telephone: 1-613-394-0868 (EST)
George Culp – Telephone: 1-806-385-9108 (CST)
Sharon Ticknor – Telephone: 1-905-685-3013 (EST)
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